THANKS FOR THE FEEDBACK!

When we committed to a bi-monthly newsletter last year, we thought it would be sufficient to share with you information on how to present yourselves and your company more effectively as well as keep you updated on our activities. (Indeed, next issue we will highlight a new books by team members!) However, as our schedule of events grows, we’ve been asked to provide more timely updates. Accordingly, this is our first Events Update which we’ll publish on alternating months.Keep sharing with us your feedback, so we can serve you better!

StevensGould Partners´ swill be presenting at the NorthStar Public Relations Profitability Forum, NYC, April 6-7, on "Financial Best Practices for an Optimum Bottom-line." See www.stevensgouldpartners.com.

American Invention Forum launches an Education Conference for New Inventors and Entrepreneurs on April 8 at SUNY Farmingdale. Keynote will be Mr. Robert Monti, SVP at HSN. For more info, visit www.inventionforumusa.com.

Dr. Jerry Cahn will take part in "What is Effective?": Assessing Communication in Education and Business, at the Bernard L. Schwartz Institute’s 6th Annual Symposium on Communication & Communication Intensive Instruction, on April 28 at Baruch College.

REFERRAL MARKETING TIPS (from March’s WebSeminar)

To cost-effectively grow your business:
1. Understand your true "value" for customers
2. Earn the right to ask customers/colleagues to recommend you
3. Articulate your "special value" in a way others can communicate it
4. Identify for your referrer who is the target prospect
5. Help the referrer share information about you
6. Always thank your colleague/customer