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New Website Launched
We feel like the shoemaker whose kids finally get new shoes.
Our original site was designed years ago, when we focused on presentation design and training, and our team offered content-rich motivational keynotes. Over the years, our clients continue to use us as "trusted advisors" to develop business plan strategies and evaluate progress; facilitate Management Advances; coaching senior executives; operate SuperMentoring programs; provide marketing communications; and deliver other consulting projects. Our new website provides more details on these services. See our new design by clicking here. Click here to tell us what you think of the new site, and enter our drawing for a FREE consultation!
Thanks.
Jerry Cahn, Ph.D., J.D.
President
Presentation Effectiveness Depends on the Goal
Recently, while working with an attorney to develop a persuasive presentation, we were reminded of a classic story.
Many years during the Cold War, there was a two person race
between an American and a Russian. The American came in first and the
Russian second. The American newspapers reported that a major race had
taken place and the Americans won, and the Russians came in dead last.
The Russians reported that there was a major race and the Russians came
in second and the Americans came in next-to-last.
The point is clear: it’s not the facts per-se that count, but the
goal and how you spin the story to achieve that goal. Both parties
wanted their constituents to feel good about how their team beat the
opposition and spun stories to make the point. It can be done with
facts or statistics, as the classic Lying with Statistics
demonstrates.
So, the next time you’re preparing a presentation, first focus on
the goal: what actions or feelings do you want you’re your audience.
Then, present the facts to achieve the goal.
News
StevensGouldPincus’s Managing Partner, Rick Gould will be
speaking on "Setting & Achieving Key Financial Ratios to
Increasing Agency Profitablity" at the Sept. 27-28, 2007 PR Agency
Management Summit. For more info, see: StevensGouldPincus
Vuance Ltd. (NasdaqCM:VUNC) a provider of innovative incident management, active RFID and
credentialing solutions to the public safety, commercial and government
sectors has engaged Target 3 Communications to provide investor/public
relations and corporate communication services.
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 WORKSHOP
Hosted by Jerry Cahn,
Ph.D., J.D.
November
15, 2007 - Executive Presentation Training Workshop
Are your presentations really working for you - impacting your audience
and advancing your career? If not, this workshop is for you.
Present like a Pro focuses
on the "4 Ss":
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Select the
right Substance and eliminate distractive details. |
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Use a Structure
which organizes the material to lead the audience to the desired
conclusion. |
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Implement
a Style of powerful words and graphics which engages audiences
and not bore them! |
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Harness critical Speaking skills to overcome
fears, exude confidence and demonstrate your competence. |
 During this program we'll practice by
delivering your own presentation, and getting feedback from video &
group. To promote your company, service or product - and your career,
don't miss this workshop.
For info, click
here.
Yes, we also offer in-house corporate group training and one-on-one
coaching. Share with us what you need and we'll find the right solution
for you. Click
here.
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| RECENT TESTIMONIAL |
| Your 2007 presentation to experienced institutional
real estate sales professionals at the National Association of Real
Estate Investment Managers (NAREIM) conference was great. We all
learned something new from you, and your interactive, motivating style
was much appreciated so early in the morning! I know a number of the
participants have since contacted you about your professional services
and I hope you will be able to assist them in their future sales
presentations. I wish you continued success in your efforts. -
KM, TIAA-CREF. |
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